Better & Better Fortify Toothpaste - Fluoride & SLS Free Hydroxyapatite Toothpaste 1 CT | Remineralizing Toothpaste for Sensitivity w/ Organic Mints | Vegan & Whitening Sensitive Toothpaste

Out With the Bad - Better & Better Fortify Hydroxyapatite Toothpaste is made with the barest essentials that matter to your oral microbiome. A non-toxic and SLS-free remineralizing toothpaste for sensitive teeth without fluoride, harsh abrasives, GMOs, artificial flavors, colors, or preservatives.
In With the Better - Brush better and more confidently with Fortify. Infused with remineralizing hydroxyapatite to support your tooth enamel repair and help reduce sensitivity, our 2022 GQ Grooming award-winning toothpaste is made from clean, non-toxic, and vegan ingredients you recognize, including organic coconut oil, organic blue agave, organic peppermint, and baking soda.
Whitens As It Cleans - Whitens, cleans, and protects with the help of safe and gentle ingredients. Our sensitive toothpaste for adults’ fluoride-free formula cleanses with mild foam (no SLS) and gentle scrubbers—an ideal choice for brushers with sensitive teeth.
A Coat of Armor for Your Enamel - Fortify Toothpaste supports tooth remineralization and helps repair the enamel while relieving tooth sensitivity. Your body absorbs our toothpaste with hydroxyapatite safely, making it a better alternative to fluoride. Fortify is a science-backed, 2-in-1 natural toothpaste formulated with remineralizing Hydroxyapatite—a naturally occurring & biocompatible calcium that makes up 90% of your teeth’s enamel.
Better the Paste, Better the Planet - Each toothpaste tube contains 3.4 oz of natural toothpaste—making them TSA-compliant for travel and easy to squeeze. Our unique sugarcane tubes are carbon neutral, BPA-free, and recyclable (just be sure to check your local recycling guidelines). We’re minimizing our impact with thoughtful packaging materials. At every turn, we choose the path to be better.