Strengthens & hydrates: Herbal essences sulfate free potent aloe vera + bamboo hair strengthening organic shampoo is formulated to nourish and deeply moisturize dry hair or tame curly hair, making it soft and manageable
Rich in aloe, 0% toxins: Potent aloe + bamboo is a true hair strengthener, providing you with 6x more aloe vera, while it's completely free of sulfates, silicones, and colorants to meet the strictest safety standards
Certified by plant experts: Herbal essences partnered with leading plant scientists at the royal botanic gardens, kew to certify the quality of aloe vera hand-picked, sustainably sourced from fields of Mexico
Authenticated by RBG kew
Recyclable & Cruelty-free: Potent aloe collection bottles are 100% recyclable and made up of 25% recycled plastics
Also, herbal essences is endorsed as PETA cruelty-free brand, aiming to put an end to animal testing
Color protect shampoo is safe for everyday use: Potent aloe vera + bamboo natural shampoo is color-safe and pH-balanced, gentle enough to use every day, even on color-treated hair, while also helping to smooth frizzy hair
The scent experience elevate your hair repair experience and wake up all your senses with the nourishing powers of potent aloe + bamboo enriched with multi-layered scents of rich green leaves, luscious water flowers, and mellow amber